It sounds like the latest gadget from Apple. But ‘iPosture’ is being blamed for an alarming level of back pain among 18 to 24-year-olds.
The term is being used to describe the stooped body shape adopted by those texting, emailing or playing games on their iPad or smartphone.
Some 84 per cent of those aged 18 to 24 admitted to having suffered back pain in the past year, in a survey by the healthcare provider Simplyhealth.
This age group now loses more working days a year to back pain than those in their parents’ generation.