One year after the launch of a social media effort to allay consumers’ concerns about the safety of foods made from genetically modified crops, U.S. companies that develop GMOs have further committed to a multimillion-dollar campaign to defeat attempts to add GMO labels to such foods.
“We are not going to sit down for that (labeling),” Cathleen Enright, spokeswoman for the effort, said in an interview. “We want people to know how their food is grown … we support a right to know. It is the mechanism that we can’t abide.”
Monsanto Co., Dow Chemical and other GMO crop backers last summer kicked off an interactive website, called GMO Answers, as the centerpiece of a broad effort to win over consumers. A speakers’ tour and social media advertising are part of the effort.