Facebook ‘likes’ reveal your real personality

Korean Times | January 17, 2015

The Facebook pages you “like” can give a more accurate analysis of your personality than the people closest to you, a study shows.

In a study at Cambridge University’s Psychometrics Centre, 86,220 Facebook users completed a 100-item personality questionnaire that provided scores for traits including openness, conscientiousness, extroversion, agreeableness and neuroticism.

Researchers also accessed and analyzed pages users liked. The study showed certain likes equated to higher levels of particular traits. For example, if a user liked the artist Salvador Dali or the TED website, it is likely he or she is more “open.” If a user liked pages about dancing, he or she would likely be more extroverted.

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