Amazon is planning a push into digital advertising in 2018, challenging Google and Facebook

CNBC | Dec. 27, 2017

By Michelle Castillo

Amazon has been quietly experimenting with various advertising products across its portfolio and off its website, according to interviews with half a dozen ad buyers and technology partners. And it’s getting ready to make waves in 2018.

Most of the conversations are focusing on new ad opportunities on Amazon’s e-commerce search and video products, sources say.

The company is also looking to sell advertising beyond Amazon sites and products. For example, a source with knowledge about the situation says it is working with third-party mobile advertising companies such as Kargo to pair advertising on television and on mobile screens.

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