By Michelle Castillo
Amazon has been quietly experimenting with various advertising products across its portfolio and off its website, according to interviews with half a dozen ad buyers and technology partners. And it’s getting ready to make waves in 2018.
Most of the conversations are focusing on new ad opportunities on Amazon’s e-commerce search and video products, sources say.
The company is also looking to sell advertising beyond Amazon sites and products. For example, a source with knowledge about the situation says it is working with third-party mobile advertising companies such as Kargo to pair advertising on television and on mobile screens.