What is true for Apple is apparently true for the rest of the smartphone industry: Sales are falling as users opt to hold on to their old phones longer, presenting a challenge for the pattern of near-constant innovation that has seen Apple and its rivals produce new models every year.
According to the Guardian, the rising cost of new phones as Samsung and others join Apple in pushing the top end of the market to higher prices appears to be hurting overall sales - though total sales figures have been insulated by the higher cost of each individual unit sold.
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