Under
a deal announced Friday, Checkpoint Systems will provide Reno with
RFID (radio frequency identification) tags and store tagging
systems.
The
tagging specialist will deliver wafer-thin RFID chips designed
especially for shoes from its Asian production facilities, in
addition to systems that allow check-out clerks to quickly and
easily deactivate tagged products.
By
having the tags integrated into it shoes, Reno aims to curb theft
for both boxed products and those on display, as well as shoes
customers try on in the stores.
Reno
has been using RFID technology to track product shipments from its
factories to its stores for several years but has not yet used the
technology to track individual products inside each store.
The
shoe company, based in Thaleischweiler-Froschen, Germany, operates
more than 700 stores in 15 countries. It is a member of the
Hamm-Reno-Group (HR Group), which has more than 1,700 outlets across
Europe.
Last year, Checkpoint Systems landed a deal
with German retail
giant Metro to supply RFID systems.
The
German retail giant, with more 2,300 supermarkets and wholesale,
department and electronics stores, is collaborating with several IT
companies, including IBM, Intel, and SAP, and more than 40
additional consumer goods and technology suppliers to develop RFID
systems for the retail sector.
RFID
tagging is expected to be a main theme at this year's Cebit trade
show, which begins March 15 in Hanover, Germany.